The Face of Facebook Global Report - Q4 2008

This post is from from my other blog here

First off, let me apologize to you for not publishing this monthly as promised. It was taking me around 15 hours to compile and edit the PDF each month and it was just overwhelming. I'll keep publishing it on a quarterly basis as a blog post moving forward. Thank you for understanding!

As always, I use the data that Facebook provides from their advertising management system. The actual numbers may be larger, but we're marketers and these are the people who can be marketed to.

Key Takeaways:

• The fourth quarter of 2008 saw a 27.55% increase in the total population of Facebook going from 100 million users to 138.6 million. That's a larger increase compared to past months on this report.
• The US is still the largest segment of Facebook at around 42 million users. This is 282% greater than the next closest country (the UK)
• Italy and Romania had over 400% gains on Facebook leading the pack while the US led by total population gain at 9 million new users
• Norway and Canada have the largest percentage of their total populations on Facebook (over 25% each)
• South Africa was the only country to lose population in Q4
• Macedonia and Oman were the only new additions in Q4 2008

Top 25 Countries by total users Top countries (in order greatest to lowest): US, UK, Canada, Turkey, France, Italy, Australia, Chile, Colombia, Spain, Argentina, Denmark, Sweden, Belgium, Hong Kong, Norway, Mexico, Germany, Switzerland, India, Greece, Finland, South Africa [Click image for larger version] Top 25 countries by highest % of total population on Facebook Top countries (in order greatest to lowest): Norway, Canada, Denmark, UK, Chile, Iceland, Australia, Hong Kong, Sweden, Finland, Singapore, Puerto Rico, US, Luxembourg, Maldives, New Zealand, Lebanon, Cyprus, Israel, Malta, UAE, Switzerland, Belgium, The Bahamas, Colombia [Click image for larger version] *Note: This chart uses the total population of each country (not the online population) Top 25 largest Q4 % gains Top countries (in order greatest to lowest): Italy, Romania, tunisia, Slovakia, Indonesia, Spain, Argentina, Czech Republic, Uruguay, Bosnia, Slovenia, Serbia, Iceland, Ecuador, Macedonia, Oman, Belgium, France, Turkey, Switzerland, The Bahamas, Austria, Luxembourg, Bulgaria, Morocco [Click image for larger version] Top 25 largest total gains Top countries (in order greatest to lowest): US, Italy, turkey, France, UK, Spain, Argentina, Belgium, Canada, Australia, Chile, Denmark, Indonesia, Switzerland, Sweden, Germany, Venezuela, Colombia, Greece, Hong Kong, Serbia, India, Mexico, Finland, Malaysia [Click image for larger version] Raw country population data for Q4 2008 *Note that Macedonia and Oman are new additions to Facebook for segmenting purposes and don't have Q3 data. Country Q4 2008 Q3 2008 Argentina 2,254,200 936,540 Australia 4,327,920 3,650,260 Austria 258,780 144,800 Bahrain 50,660 42,360 Bangladesh 198,780 135,220 Belgium 1,666,340 833,600 Bolivia 184,920 150,480 Bosnia 198,660 90,720 Brazil 209,100 155,600 Bulgaria 136,980 79,300 Canada 10,851,420 10,025,320 Chile 4,152,060 3,477,540 China 220,620 196,200 Colombia 3,636,320 3,226,980 Costa Rica 73,100 55,080 Croatia 491,240 300,500 Cyprus 109,420 78,660 Czech Republic 176,660 75,900 Denmark 1,778,440 1,174,500 Dominican Republic 115,680 91,800 Ecuador 130,860 105,700 Egypt 821,760 838,480 El Salvador 67,360 51,540 Finland 920,960 656,780 France 6,595,300 3,382,840 Germany 1,255,480 817,620 Ghana 53,880 36,780 Greece 1,000,320 639,340 Guatemala 93,960 76,980 Honduras 54,180 41,660 Hong Kong 1,456,740 1,111,580 Hungary 90,260 63,700 Iceland 120,520 57,700 India 1,072,080 807,040 Indonesia 898,360 321,980 Ireland 401,280 308,100 Israel 895,520 663,240 Italy 5,582,980 1,035,900 Jamaica 64,780 49,560 Japan 213,420 170,080 Jordan 266,700 211,700 Kenya 130,920 105,120 Kuwait 105,160 91,520 Lebanon 414,240 378,580 Lithuania 41,800 29,880 Luxembourg 87,400 49,480 Macedonia 78,180 0 Malaysia 851,240 591,880 Maldives 33,880 31,220 Malta 45,820 36,160 Mauritius 57,060 40,620 Mexico 1,439,580 1,174,600 Morocco 369,660 214,180 Netherlands 351,540 283,700 New Zealand 534,320 433,360 Nicaragua 29,560 23,740 Nigeria 212,780 145,000 Norway 1,455,080 1,315,880 Oman 24,240 0 Pakistan 376,800 286,340 Palestine 69,660 55,660 Panama 236,200 219,760 Paraguay 19,200 11,440 Peru 295,620 208,560 Phiilippines 390,700 233,300 Poland 194,960 113,900 Portugal 84,760 61,860 Puerto Rico 541,640 455,160 Qatar 67,840 54,820 Romania 56,300 10,760 Russia 122,780 94,100 Saudi Arabia 325,860 265,740 Serbia 557,480 266,120 Singapore 740,220 539,660 Slovakia 138,120 46,060 Slovenia 184,120 86,640 South Africa 920,860 1,022,240 South Korea 113,940 86,500 Spain 2,591,640 1,031,780 Sri Lanka 154,780 96,500 Sweden 1,697,100 1,242,240 Switzerland 1,122,900 609,640 Taiwan 112,840 84,780 Thailand 168,840 109,980 The Bahamas 43,900 24,280 Trinidad and Tabago 136,080 94,300 Tunisia 239,600 66,440 Turkey 7,924,640 4,087,640 Ukraine 41,400 26,860 UAE 485,540 358,560 USA 42,017,280 32,923,620 UK 14,922,560 12,662,320 Uraguay 198,160 89,320 Venezuela 1,872,840 1,456,420 Vietnam 39,120 26,580

Does anything surprise you on this? Anything else you would like to know?

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